Linear TV Networks vs Streaming Platforms: The Evolution of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming s

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